Banijay Gaming has initiated the acquisition of Groupe JOA’s casino network to expand its operations across the French market. The transaction remains subject to final formalities and would integrate 33 locations into Banijay’s existing portfolio.
Network Integration and Corporate Procedures
The proposed merger targets Banijay’s omnichannel strategy by combining digital gaming services with Groupe JOA’s physical venue infrastructure. Once finalized, the acquired locations will operate under Banijay’s management framework, extending the company’s retail footprint throughout France.
Official confirmation of the agreement is pending, with corporate procedures still underway. Banijay has previously outlined plans to consolidate its presence in European gaming territories, positioning this purchase as a direct continuation of that expansion roadmap. The transaction details were first reported by iGaming Expert.