1xBet has appointed mixed martial arts fighter Conor McGregor as its new Global ambassador. The company announced the long-term partnership on Tuesday, coinciding with the upcoming UFC 329 event scheduled for July 11.
Partnership and Affiliate Programme
McGregor holds the title of the first-ever double-champion in UFC history. 1xBet notes that his career helped transition mixed martial arts from a niche sport to a global spectacle. The announcement precedes the main event of UFC 329, which features a rematch between McGregor and Max Holloway. This bout marks the first meeting between the two fighters in 13 years.
The collaboration aims to expand the reach of the 1xPartners affiliate programme. 1xBet states that the partnership provides affiliates with tools to scale sports traffic and access monetization terms including up to 50% RevShare. The company highlights regular payouts and a suite of modern tools designed to improve conversion rates.
According to the official press release, the campaign is intended only for users in jurisdictions where the relevant services are legally available.