Entain has expanded its commercial partnership with Gaming Corps, implementing a series of content launches across Canada, the United Kingdom, and Brazil. The collaboration, established in 2022, now encompasses a broader range of Entain brands and regulated iGaming markets.
Expansion in Canadian Markets
In Canada, the rollout began with BetMGM in Ontario during December 2025. A wider deployment across Entain’s Ontario operations followed in March 2026. The companies are currently preparing for the launch of Alberta’s regulated iGaming market, where Gaming Corps content is scheduled to go live with BetMGM on the market's opening day.
Party Casino and Sports Interaction are expected to integrate the content shortly after.
International Launches and Portfolio
Outside North America, Gaming Corps completed a content launch with Sportingbet and Betboo in Brazil in May 2026. In June, the supplier released the title 3 Pigs of Olympus exclusively across Entain’s UK brands, including Ladbrokes, Coral, Gala, and Foxy. The expanded portfolio also features football-themed titles such as Penalty Champion, Goals to Glory: Football Fever, and Goals to Glory: Instant Blitz.
Future launches are planned for Portugal, Spain, and New Zealand.
Graham Greensmith, Chief Commercial Officer at Gaming Corps, noted that the expansion reflects the commercial value built between the two companies. He highlighted the scale of the opportunity, stating that Entain is taking Gaming Corps content into more territories and across more brands. Obdulio Bacarese, Global Gaming Director at Entain, added that the partnership allows for flexible content activation around different commercial priorities.
He emphasized the studio’s ability to provide relevant content for local positioning.